Welcome to State Beauty Supply & SalonCentric*

Owned & Operated by The Goellner Group

Servicing St. Louis | Kansas City, MO | Rolla | Chillicothe | Quincy, IL | Ottumwa, IA

State Beauty is a wholesale professional salon & beauty supply distributor that is locally & family owned. We have been serving salon professionals throughout the greater St. Louis, Missouri area since 1967. 

*SalonCentric Franchise Locations | Independently Owned & Operated by State Beauty Supply of St. Louis & The Goellner Group

 

WHAT'S NEW

PROMOTIONS

October 2025

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NEWS & UPDATES

News & Updates

12 Days of Exclusive Giveaways!

10/24/2025

Join us in-store during our 12 Days of The Great Elf Giveaway!

Here is how it works…

Get ready for 12 days of The Great Elf Giveaway, featuring Buddy The Elf, with holiday fun, prizes, and a little mischievous magic in our stores!

Each day, starting October 27th, each of our 19 store locations will have a hidden Buddy The Elf! Be the first to find him and you win that day’s exclusive gift bundle of professional products, worth up to $165 in retail value. 

Every day is a new chance to win and a new set of gifts!

Want more? Every winner will be entered into our Grand Prize Giveaway, announced during our Winter Blowout Sale happening November 10th – 12th

How do you find out what the Elf is giving away each day?

Follow us on Instagram and Facebook or subscribe on our Linktree for exclusive sneak peeks!

IMPORTANT UPDATE: State Beauty Supply + SalonCentric

6/10/2021

All State Beauty Supply stores will be transitioning to SalonCentric Franchise stores over the next few years.

Our name and look will change, however all stores will still be owned and operated by the Goellner family and our wonderful team that has run State Beauty Supply for the past 53 years!

We look forward to being able to provide you with the same professional service as always, but with an updated look and access to more resources, product development and innovative technology. 

To learn more about our transition from State Beauty Supply to SalonCentric, please click here.

EDUCATION

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