About Us
State Beauty Supply of St. Louis is in its third generation of ownership, serving professional salons and stylists. Founded in 1967 as an early member of distributors, Sam and Mary Lou Goellner sold several successful salons and purchased the Metropolitan St. Louis area territory from the State Beauty Supply Company in Tulsa, Oklahoma. At that time, this distributorship consisted of approximately 20 stores in the Midwest.
With the primary focus to build and add more brands, the State Beauty Supply stores of that generation competed with many larger and more established distributorships in all areas. Since the competition was so established, State entered the market with the concept that they would have locally owned and operated stores that could personally service the salons and stylists of the areas better than the larger and more remotely located distributorships.
The State Service Center has evolved over the years. Once owned by a private investor, the Service Center has since been purchased by L’Oreal USA, Inc. L’Oreal currently services State Beauty Supply | RDA ProMart and SalonCentric Corporate stores. Recently, L’Oreal has created its SalonCentric Franchise division. This new venture has given current State Beauty Supply | RDA ProMart ownership the opportunity to mirror SalonCentric Commercial store design and utilize their abundant resources. These resources provide our customers with an elevated shopping experience through top-tier merchandising, as well as store layout and design. While the look and feel of our stores is changing, we still provide top brands in the industry, as well as the best customer service and experience in the professional beauty arena!
Anchored by L’Oreal’s Professional Product Division (PPD) with top brands like L’Oreal Professional, Redken, Matrix, Biolage, Pureology, Pulp Riot and Mizani, SalonCentric’s product portfolio also includes a host of the industry's most influential brands (referred to as Partner Brands) that are positioned to give our customers everything they need to ensure the best products and services in the salon industry. These manufacturers also embrace the concept that a quality product, service and education to their licensed professional customers must all go hand in hand. State Beauty Supply is no exception to this concept.
While our own distributorship has grown and expanded over the past 57+ years, our mission has consistently been to service our customers beyond their expectations.