Welcome to State Beauty Supply & SalonCentric*

Servicing St. Louis | Kansas City, MO | Rolla | Chillicothe | Quincy, IL | Ottumwa, IA

State Beauty is a wholesale professional salon & beauty supply distributor that is locally & family owned. We have been serving salon professionals throughout the greater St. Louis, Missouri area since 1967.  We have recently expanded into:

Kansas City, MO (August 2022)

Chillicothe, MO (April 2023) 

Quincy, IL + Ottumwa, IA (May 2023)

*Franchise Locations | Independently Owned & Operated by State Beauty Supply of St. Louis




September 2023

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SBS News & Updates

IMPORTANT UPDATE: State Beauty Supply + SalonCentric in St. Louis Area


All State Beauty Supply stores in the St. Louis | St. Charles area (plus Washington & Rolla) will be transitioning to SalonCentric Franchise stores over the next few years.

Our name and look will change, however all stores will still be owned and operated by the Goellner family and our wonderful team that has run State Beauty Supply for the past 53 years!

We look forward to being able to provide you with the same professional service as always, but with an updated look and access to more resources, product development and innovative technology. 

To learn more about our transition from State Beauty Supply to SalonCentric, please click here.


October 2023


Let's Get Social - ST. LOUIS, MO

Monday, October 2nd 2023
DoubleTree - Westport
Maryland Heights,MO

Balayage + Shadowroot - ST. LOUIS, MO

Monday, October 9th 2023
10:00 AM - 1:00 PM
State Beauty Supply
Maryland Heights,MO

December 2023


The Color Melt - Spanish Speaking Class - KANSAS CITY, MO

Monday, December 4th 2023
10:00 AM - 1:00 PM
State Beauty Supply
Lee's Summit,MO
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